Medium · WC 2026
England Don't Need a New Manager. We Need a Killer.
The master tactician from Germany hasn't done what he was meant to do... or has he?
Read →
Sports Analyst · Writer · Model BuilderI write about the parts of football the data can't see.
The numbers will tell you a team has a 62% chance of scoring. They won't tell you what it means that the manager just lost the dressing room, or that the captain's gone quiet, or that the crowd turned five minutes ago. That's the territory I write from.
ML models and dressing roomsPsychology of a local derbyProbability meets pressureWhy some captains are killers and some are just excellentData and emotion in equal measure
The Position
The spreadsheet or the terraces? Wrong question.
The Model
Years around sports data and the people who build it. A football prediction system I've rebuilt through eight generations, trained on more matches than any pundit will watch in a lifetime. A model that ignores the human side is incomplete.
The Match
The dressing room after a sacking. The weight of a derby. The substitute board that tells eleven men their manager has stopped believing. A pundit who ignores the data is guessing.
I live in between.
Once is bad luck. Twice is a pattern. Three times is a culture.
The Writing
If a piece changes how you watch a match, that's the work done.
The Receipts
Analysis you can't interrogate is just opinion with a chart.
V8
Generations of my football model. Each one built on the last one's mistakes.
10,000+
Matches modelled.
Timestamped
Everything published stays published. Right or wrong. No quiet deletions.
Featured In
The bit that fills up over time.
Publication
Podcast
Conference
Industry press
Contact
Got a match you want read properly?
Available for press comment, podcasts, and writing on football analytics, prediction modelling, and the psychology of sport. I answer emails faster than England answer crosses.